Brand Building & Creative Leadership
Two decades building brands, campaigns, and experiences for American Express, Intel, Citi, Discovery, Volvo, Nasdaq, VOSS, and dozens more.
American Express:
As Executive Creative Director of an American Express Roster Agency, I created over 300 digital, print, and direct mail campaigns across the product suite.
VOSS:
As a creative consultant on VOSS’s campaign featuring Dwayne “The Rock” Johnson, I helped develop the creative strategy and visual direction, and wrote the campaign’s signature tagline, “Live Every Drop.”
Eggland's Best:
I led the digital creative team for the iconic Eggland’s Best eggs, driving engagement through recipes and content partnerships while educating consumers on the brand’s unique benefits.
Mondaine Watches:
This series of shorts showcase Mondaine’s iconic second hand, inspired by the Swiss railway clock, which pauses for two seconds at the end of each minute to synchronize with the official time signal.
Intel:
Intel Desktop Boards are built for both gamers looking to upgrade their rigs and IT professionals aiming to improve workplace performance. These campaign materials were developed into turnkey toolkits and distributed to Intel’s partner agencies worldwide.
