Marketing Snapshot
Welcome to my dark side—or at least my other side. Before transitioning to children’s media, I spent 20 years in marketing as a Managing Partner and Executive Creative Director, working with some of the world’s most prestigious brands. That experience shaped my ability to create content that truly resonates with an audience. Now, I use those same skills not just to tell stories—but to market my own.
VOSS:
As a consultant on VOSS’s “Live Every Drop” campaign with Dwayne ‘The Rock’ Johnson, I helped shape the concept and wrote the campaign’s signature tagline.
American Express:
For over seven years, my company was an American Express Roster Agency, creating 300+ digital, print, and direct mail campaigns across its product suite.
Eggland's Best:
I led the digital creative team for the iconic Eggland’s Best eggs, driving engagement through recipes and content partnerships while educating consumers on the brand’s unique benefits.
Mondaine Watches:
This series of shorts was created to showcase Mondaine’s iconic second hand, inspired by the Swiss railway clock, which pauses for two seconds at the end of each minute to synchronize with the official time signal.
Intel:
Intel Desktop Boards are built for both gamers looking to upgrade their rigs and IT professionals aiming to improve workplace performance. These campaign materials were developed into turnkey toolkits and distributed to Intel’s partner agencies worldwide.
The Economist:
This campaign for The Economist drove subscriptions among college students and their families through print, digital, and direct mail channels.
Digital Marketing:
Over the course of my career, I’ve developed hundreds of digital campaigns for clients across a wide range of categories.
