From Show to Brand: Building the Skillsville Universe
Skillsville is an award-winning animated series I co-created for PBS KIDS. Backed by the U.S. Department of Education’s Ready To Learn Initiative, the series airs on PBS, and streams on YouTube and Amazon Prime.
In Skillsville, three best friends explore a virtual city where real-world careers become game-world adventures, from guiding giant paper planes through a confetti storm as Air Traffic Controllers to serving hungry customers as Peanut Butter & Jelly Chefs. Along the way, they use success skills to solve problems, overcome challenges, and succeed both in the game and in everyday life.
Beyond the Screen
As Creative Director, I helped build the world of Skillsville beyond the screen, from branding and merchandise to live experiences, games, educational resources, and marketing campaigns.
Logo Design & Brand Guidelines
Website Design, Digital Campaigns & Social Media
E-commerce and Merchandise Design
Fan and Influencer Kits
Experiential Marketing & Activations
