Spoonicorn

You might call it the spoon that stirred up a new career. Spoonicorn is a pilot I co-created for YouTube Premium (formerly YouTube Red), helping kids navigate social and emotional challenges through the power of dreams. The concept inspired my transition from advertising to children’s media, blending imaginative storytelling with meaningful life lessons. With an eye toward celebrity talent as positive role models, the pilot was written with legendary basketball star Kobe Bryant (RIP) in mind for the part, hoping to capture his larger-than-life presence in a playful way.